Working to End the Epidemic

WHAT WE DID

We uncovered the human side of Optum’s mission by breaking through the stigma of opioid addiction and showing how their treatment center partnerships give people a chance to heal and rebuild their lives.

HOW WE DID IT

Set in a small Massachusetts fishing town deeply impacted by addiction, we built an immersive narrative that wove education with empathy. A moody, ocean-inspired design echoed the turbulence of recovery, while clear infographics grounded the story in science and context. At the center were intimate video portraits of women in recovery—a former cheerleader and a single mother—whose voices challenged stereotypes and reframed addiction through compassion and humanity.